Lure Module is one of two items that attract Pokemon when used. Unlike the Incense item, the Lure Module must be applied to a Poké Stop. This means that other trainers in the area can benefit from the item. Once activated a PokéStop will emit pink flakes falling from the PokéStop to show an active Lure Module. Once applied, the Lure Module will attract Pokemon for 30 minutes.
These can be purchased in 1 and 8 increments from the Shop.