Challenge page : http://www.ancientsocieties.com/ethical/
The challenge text says Sometimes, it’s not the softness of the cushions that counts….
Something to count ?
Not soft = hard ?
In fact here, we need to find something softened, apart from the cushions.
We can see that a part of the trailer picture has been softened on the right, some rivets have disappeared.
So the RIVETS may be interesting.
Some are clean, others are rusted.
You need to examine all the rivets on the line, the red arrow shows the softened rivets :
You will get, if you replace rusted rivet by 1 and not rusted by 0 :
01110001011101010110100101111000011011110111010001100101
This binary number can be converted from binary to characters with this tool : http://www.asciitohex.com/
And You will get : quixote
That’s the solution, no need to anagram it.
The solution page is http://stl.la/quixote, this page is redirected to Unfortunate Circumstances